Haircare, Reimagined.
Where exceptional performance meets thoughtful innovation, Davines brings together Italian craftsmanship, advanced science, and a deep respect for Nature.
As a certified B Corp, Davines is independently verified to meet the world’s highest standards of environmental responsibility, ethical sourcing, and social impact - pursuing purpose far beyond profit. Formulated in Parma, Italy, using 100% clean energy and active ingredients from local Slow Food Presidium farms, every product delivers high-performance salon results with zero compromise.
Discover a more considered approach to beautiful hair - expertly tailored to you, from salon to home.
THE DAVINES DIFFERENCE
Explore the Davines Family
From high-gloss daily care and targeted scalp solutions to color-enhancing care and blonde protection, discover bespoke routines engineered for every hair profile.
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OI
Explore OIAbsolute Shine & Softness
Transform your everyday routine with Davines’ iconic OI collection, created to leave hair exceptionally soft, smooth, radiant and beautifully conditioned.
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Essential Haircare
Explore Essential HaircareEveryday Care, Made Personal
A collection of targeted routines for the hair you have today — from hydration and nourishment to volume, smoothness, curls and colour care.
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Naturaltech [Consultation Only]
Explore NaturaltechTargeted Care for Scalp & Hair
Where nature meets advanced technology. Naturaltech offers specialised solutions designed to support the wellbeing of both your scalp and hair.
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More Inside
Explore More InsideStyle. Define. Finish.
Everything you need to create your look, from effortless texture and natural movement to volume, definition and lasting hold.
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The Circle Chronicles
Explore The Circle ChroniclesA Treatment for Every Hair Moment
A collection of intensive hair masks created to give your hair exactly what it needs — whether that’s repair, nourishment, purification, hydration or instant revitalisation.
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Alchemic
Explore AlchemicColour, Refreshed & Enhanced
Bring your colour to life with pigmented care designed to enhance, refresh and maintain beautiful tones between salon visits.
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Authentic Formulas
Explore Authentic FormulasPure, Simple, Beautifully Effective
Minimalist hair and body care inspired by the beauty of simplicity, with gentle formulas designed to cleanse, nourish and care for naturally.
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Heart of Glass
Explore Heart of GlassBeautiful Blonde, Beautifully Protected
A dedicated ritual for blonde hair - natural, lightened or coloured - designed to protect the fibre while enhancing brightness, softness and shine.
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Pasta & Love
Explore Pasta & LoveGrooming, Reimagined
Thoughtful care for hair, beard and skin, bringing Davines’ signature approach to sustainable, effortless grooming for men.
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Liquid Spell
Explore Liquid SpellWeightless Body & Strength
Give fine, fragile or lacklustre hair a boost with a lightweight ritual designed to strengthen, thicken and create beautiful, natural-looking body.
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Hair Refresher
Explore Hair RefresherFresh Hair, Whenever You Need It
Extend the life of your style between washes with an instant refresh that absorbs excess oil and leaves hair feeling clean, light and revitalised.
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SU
Explore SUHaircare for Life in the Sun
Protect your hair before, during and after time in the sun with a dedicated ritual designed to care for hair exposed to UV, salt water and chlorine.
BEAUTY WITH PURPOSE
High-Performance Haircare. A Healthier Future for Our Oceans.
When you choose Davines at Sarah Mason Professional, you are choosing more than extraordinary hair care - you are participating in a global movement toward environmental restoration.
Through Davines’ commitment to 1:1 Plastic Neutrality and their global partnership with CleanHub, every single gram of plastic used in Davines packaging is balanced by collecting an equivalent amount of non-recyclable ocean-bound plastic waste from vulnerable coastal communities in Brazil, the Philippines, Indonesia, and Thailand.
By removing plastic before it reaches our oceans, this initiative simultaneously cleans marine ecosystems while empowering local coastal communities with sustainable income and circular recycling infrastructure.
Davines Journey Beyond the Bottle:
Through our partnership with Davines and CleanHub, every product sold at Sarah Mason Professional directly finances the removal of ocean-bound plastic waste from vulnerable coastal communities, ensuring your self-care actively contributes to a cleaner, more regenerative world.
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3,436+ Tonnes
Plastic Waste Recovered Since 2021
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1:1 Balance
Plastic Neutrality for Every Product Sold
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5,000 Tonnes
Targeted Ocean Plastic Removal by 2030