Davines

Haircare, Reimagined.

Where exceptional performance meets thoughtful innovation, Davines brings together Italian craftsmanship, advanced science, and a deep respect for Nature.

As a certified B Corp, Davines is independently verified to meet the world’s highest standards of environmental responsibility, ethical sourcing, and social impact - pursuing purpose far beyond profit. Formulated in Parma, Italy, using 100% clean energy and active ingredients from local Slow Food Presidium farms, every product delivers high-performance salon results with zero compromise.

Discover a more considered approach to beautiful hair - expertly tailored to you, from salon to home.

  • 🇮🇹 CRAFTED IN PARMA

    Born in Italy and developed at Davines Village, where advanced science meets thoughtful formulation and minimalist Italian design.

  • 🌊 1:1 PLASTIC NEUTRALITY

    For every gram of plastic used, Davines supports the recovery of an equivalent amount of plastic waste from coastal environments.

  • 🌿 SLOW FOOD INGREDIENTS

    Thoughtfully selected active ingredients, including botanicals sourced through Slow Food Presidia and small-scale producers.

  • ✨ ZERO COMPROMISE PERFORMANCE

    Professional-grade formulas engineered to deliver visible results, from intensive care and hydration to colour protection and shine.

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Explore the Davines Family

From high-gloss daily care and targeted scalp solutions to color-enhancing care and blonde protection, discover bespoke routines engineered for every hair profile.

  • OI

    Absolute Shine & Softness

    Transform your everyday routine with Davines’ iconic OI collection, created to leave hair exceptionally soft, smooth, radiant and beautifully conditioned.

    Explore OI 
  • Essential Haircare

    Everyday Care, Made Personal

    A collection of targeted routines for the hair you have today — from hydration and nourishment to volume, smoothness, curls and colour care.

    Explore Essential Haircare 
  • Naturaltech [Consultation Only]

    Targeted Care for Scalp & Hair

    Where nature meets advanced technology. Naturaltech offers specialised solutions designed to support the wellbeing of both your scalp and hair.

    Explore Naturaltech 
  • More Inside

    Style. Define. Finish.

    Everything you need to create your look, from effortless texture and natural movement to volume, definition and lasting hold.

    Explore More Inside 
  • The Circle Chronicles

    A Treatment for Every Hair Moment

    A collection of intensive hair masks created to give your hair exactly what it needs — whether that’s repair, nourishment, purification, hydration or instant revitalisation.

    Explore The Circle Chronicles 
  • Alchemic

    Colour, Refreshed & Enhanced

    Bring your colour to life with pigmented care designed to enhance, refresh and maintain beautiful tones between salon visits.

    Explore Alchemic 
  • Authentic Formulas

    Pure, Simple, Beautifully Effective

    Minimalist hair and body care inspired by the beauty of simplicity, with gentle formulas designed to cleanse, nourish and care for naturally.

    Explore Authentic Formulas 
  • Heart of Glass

    Beautiful Blonde, Beautifully Protected

    A dedicated ritual for blonde hair - natural, lightened or coloured - designed to protect the fibre while enhancing brightness, softness and shine.

    Explore Heart of Glass 
  • Pasta & Love

    Grooming, Reimagined

    Thoughtful care for hair, beard and skin, bringing Davines’ signature approach to sustainable, effortless grooming for men.

    Explore Pasta & Love 
  • Liquid Spell

    Weightless Body & Strength

    Give fine, fragile or lacklustre hair a boost with a lightweight ritual designed to strengthen, thicken and create beautiful, natural-looking body.

    Explore Liquid Spell 
  • Hair Refresher

    Fresh Hair, Whenever You Need It

    Extend the life of your style between washes with an instant refresh that absorbs excess oil and leaves hair feeling clean, light and revitalised.

    Explore Hair Refresher 
  • SU

    Haircare for Life in the Sun

    Protect your hair before, during and after time in the sun with a dedicated ritual designed to care for hair exposed to UV, salt water and chlorine.

    Explore SU 
Davines Village Parma - Beauty With Purpose

BEAUTY WITH PURPOSE

High-Performance Haircare. A Healthier Future for Our Oceans.

When you choose Davines at Sarah Mason Professional, you are choosing more than extraordinary hair care - you are participating in a global movement toward environmental restoration.

Through Davines’ commitment to 1:1 Plastic Neutrality and their global partnership with CleanHub, every single gram of plastic used in Davines packaging is balanced by collecting an equivalent amount of non-recyclable ocean-bound plastic waste from vulnerable coastal communities in Brazil, the Philippines, Indonesia, and Thailand.

By removing plastic before it reaches our oceans, this initiative simultaneously cleans marine ecosystems while empowering local coastal communities with sustainable income and circular recycling infrastructure.

Davines Journey Beyond the Bottle:

Through our partnership with Davines and CleanHub, every product sold at Sarah Mason Professional directly finances the removal of ocean-bound plastic waste from vulnerable coastal communities, ensuring your self-care actively contributes to a cleaner, more regenerative world.

  • 3,436+ Tonnes

    Plastic Waste Recovered Since 2021

  • 1:1 Balance

    Plastic Neutrality for Every Product Sold

  • 5,000 Tonnes

    Targeted Ocean Plastic Removal by 2030