Galway Fashion Trail

With such an exciting week for businesses in Galway, Sarah Mason Professional were the first stop on the map for the Galway Fashion Trail. After creating nine models with London Fashion Week inspired ponytails, the trail arrived with a bang to our front door. At the front door Sarah had prepared a house model with avant garde hair. The neon headpiece was created with 100% human hair, and was developed by the team.

There is nothing more exciting then when an event is going on in your business than for your clients to see and be educated about what you love. Along with Patricia McCrossan and her team at Golden Egg Productions & Galway Now Magazine, she brought many talented fashion bloggers to our doorstep.

With a nice introduction by live mic, Patricia spoke about Sarah and her team and the ethos of Sarah Mason Professional, before Sarah took centre stage herself. Welcoming the bloggers, Sarah talked through the looks that were created for the Fashion Trail and innovation.

She also launched Sassoon Professional, the elite brand which is exclusively available in her salon in Galway. Sarah educated them a little on the Sassoon brand outlining that it provides a signature colour range, that offers a vinyl shine that she has never seen before.

Onsite we also had the very talented Aisling K Makeup from Mac Cosmetics at Brown Thomas. She created very sheer skin using some of their newest products. It's a pleasure to work with Aisling, as her intuition of what's required at these events is always very current and bang on trend.

In the salon all of her guests were engrossed by the whole event, and were even happier to receive Sebastian Professional goodie bags